The Instagram Direct Messenger is Instagram’s handy built-in feature that allows users to contact other accounts on the platform directly (“DM” is common parlance for “direct messages”). Direct messages have gained massive prominence over time, reaching 375 million users and counting.īut are you maximizing the effectiveness that Instagram messages provide? Are you interacting with sufficient individuals within your target audience one-on-one?įind answers to all these questions and more in this comprehensive guide on Instagram messages. In fact, this feature on Instagram has been around for more than eight years now. One quintessential mode of individualistic communication on Instagram is through messaging via DMs.Īlmost every Instagrammer who’s been on the platform long enough knows about Instagram direct messages, aka Instagram DMs. This is where the power of Instagram’s ability for direct communication shines through. We all know that Instagram is an excellent marketing platform that enables businesses to share information and messages with a large number of followers at the same time.īut, this may turn out to be a double-edged sword because we, as humans, prefer to be addressed as individuals.

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