2) Improve Internal LinkingĪs SEOs when we think of links we almost immediately think of the SEO value of them. It can also be helpful when prioritising which links to fix, for example a site wide link in the main navigation might be deemed a bit more important than an in-content link on an obscure page. Knowing where a link is located can be super useful when finding and fixing problematic links, such as a broken link, jump-link, redirect etc. Why Is Link Position Useful? 1) Identify & Fix Links

Some sites don’t use semantic HTML5 elements or have easily identifiable HTML, so you’re able to configure the link position classification based upon each sites unique set-up. The SEO Spider does not render the web page to analyse where a link appears, so the classification does rely on logical and well named HTML. The SEO Spider classifies every links position on a page based upon the HTML, using semantic HTML5 elements like header, nav, footer (or well-named non-semantic elements, such as div id=”nav”) to determine different parts of a web page and the links position within them.

Link position refers to the location of a link on a page, such as in the navigation, sidebar, main content or footer. This tutorial explains how to view and analyse the position of links found in a crawl using the Screaming Frog SEO Spider, as well as how to configure the results, and bulk export the data for deeper insight.įirst, let’s quickly summarise what we mean by link position.

Link analyze